10 Ways To Know You Have A Great Niche!
10 Ways To Know You Have A Great Niche!
1. ARE YOUR IDEAL CLIENTS WILLING AND ABLE TO AFFORD YOUR SOLUTION AND OFFERINGS?
Does what you offer (eg. One-on-one, groups, online courses, or a combination) match your client’s income levels? And are you still able to make a living yourself?
2. CAN YOU “FIND” YOUR IDEAL CLIENTS? WHERE DO THEY HANG OUT?
Where will you “meet” your clients whether it’s online, in print or in person? In order to build a business, you must be able to find and connect with your ideal clients!
3. YOU DON’T HAVE TOO MUCH DIRECT COMPETITION LOCALLY
With phone and video, we can pick a coach anywhere in the world, yet many people still search for and choose local.
4. HAVE YOU ASSESSED AND LEARNED FROM-YOU’RE COMPETITORS?
There’s so much to be learned from others. Is there someone already successful in your niche? If so, great! Now consider how do they do it? And what can you learn from them as you grow your business?
5. DO YOU KNOW WHAT YOUR IDEAL CLIENTS STRUGGLE WITH? CAN YOU CLEARLY EXPLAIN HOW YOU HELP?
What keeps your clients up at night? What do they yearn for? And are you clear on how you specifically help them solve these problems?
6. DO YOU KNOW WHAT MAKE YOU SPECIAL?
What’s your USP? Are you offering something more localized, unique, cheap, exclusive, or specialized? Also consider your experience what you offer and how, when, how often where-and more!
7. IS IT EASY TO DESCRIBE YOUR NICHE?
Is your niche simple enough that your friends and contacts or tell others what you do?
8. HAVE YOU MAPPED YOUR KEY LIFE EXPERIENCES AND SKILLS TO YOUR NICHE?
While coaching is NOT about offering advice people often feel better spending money knowing you’ve been there and done that or have the “know-how”.
9. HAVE YOU ESTABLISHED YOUR CREDIBILITY?
How will your ideal clients take you seriously? Do you know that your clients expect- and respect in someone who would coach them? How do you plan to demonstrate your credibility?
10. AND FINALLY, YOU KNOW YOU HAVE A GREAT NICHE IF:
You’re truly excited about the niche you’ve chosen, feel clear- and can’t wait to get started!
